Earlier this year, Allegorithmic partnered with a talented car designer Takumi Yamamoto and 3D modeler Frédéric Gasson to create the exterior of a digital show car. The result was X-TAON, named after the very first prototype of the Substance engine by Allegorithmic founder Sébastien Deguy, an acronym for “The Art Of Noise”.
The contest blog post: https://www.allegorithmic.com/blog/x-taon-art-car-texturing-contest.